Privacy Policy

Effective Date: [INSERT EFFECTIVE DATE] | Last Updated: 26 May 2026

Who we are: This Privacy Policy explains how [COMPANY NAME (Pty) Ltd] (registration number [REG NO]), trading as OddsFuel (“OddsFuel”, “we”, “us” or “our”), collects, uses, shares and protects your personal information when you visit https://oddsfuel.co.za (the “Website”).

OddsFuel is a South African gambling-news and affiliate marketing platform. We provide sports news, casino and betting reviews, expert insights, how-to guides, and responsible gambling information. We are committed to handling your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (“POPIA”) and other applicable South African law.

1. Information Officer

In line with section 56 of POPIA, our designated Information Officer is:

[INFORMATION OFFICER NAME]
[COMPANY NAME (Pty) Ltd]
5 Fricker Road, [SUBURB], [CITY], South Africa
Email: sasha@magosmedia.co.za
Telephone: +27 [PHONE NUMBER]

You may contact our Information Officer at any time to exercise your rights under POPIA (see section 9 below).

2. Scope of this Policy

This Policy applies to all personal information processed by OddsFuel through the Website, our newsletters, our social media pages, and any other channel where we collect personal information. It does not apply to third-party websites or services that we link to (including the websites of any gambling operator we promote as an affiliate), which are governed by their own privacy policies.

3. Personal Information We Collect

We collect personal information that you give to us directly, information generated automatically when you use the Website, and information we receive from third parties.

3.1 Information you give us

Contact details (name, email address, phone number) when you contact us, subscribe to our newsletter, enter a competition, or request information;
Account or profile details if you create an account or comment on articles;
Any other information you voluntarily submit through forms, surveys, or correspondence.

3.2 Information collected automatically

Technical data: IP address, browser type and version, operating system, device identifiers, time-zone setting, and approximate location;
Usage data: pages visited, articles read, time on page, clicks on affiliate links, referral source, and similar analytics data;
Cookies and similar tracking technologies (see section 7).

3.3 Information from third parties

Affiliate networks and gambling operators may share conversion data with us (for example, that a click from our Website resulted in a registration), typically through a tracking identifier such as a btag;
Analytics providers (for example, Google Analytics) and advertising networks;
Social media platforms, where you interact with our pages or sign in using a social account.

We do not knowingly collect personal information from any person under the age of 18. Gambling is restricted to persons aged 18 and older in South Africa. If you are under 18, please do not use the Website or submit any personal information to us.

4. Why We Process Your Personal Information (Lawful Purposes)

POPIA requires us to process personal information only for a specific, explicitly defined and lawful purpose. We process your information for the following purposes and on the following lawful grounds:

Purpose	Lawful basis under POPIA
To operate and maintain the Website and deliver the content you request	Our legitimate interest / performance of a contract
To send newsletters, promotional emails and direct marketing communications	Your consent (opt-in) – section 69 of POPIA
To respond to enquiries, complaints and support requests	Our legitimate interest / contract
To measure traffic, affiliate conversions and improve our content	Our legitimate interest
To detect, prevent and respond to fraud, abuse, security incidents and unlawful activity	Our legitimate interest / compliance with law
To comply with legal, regulatory and tax obligations	Compliance with a legal obligation

5. Direct Marketing

In accordance with section 69 of POPIA, we will only send you electronic direct marketing (email, SMS, WhatsApp and similar) if you have given us your express consent, or if you are an existing customer and the marketing relates to similar products or services. Every marketing message will include a free, easy way to opt out (for example, an “unsubscribe” link). You may also withdraw consent at any time by emailing sasha@magosmedia.co.za.

6. Sharing Your Personal Information

We do not sell your personal information. We may share it with the following categories of recipients, only where necessary and subject to appropriate safeguards:

Affiliate partners and licensed gambling operators – limited tracking data (such as a click or referral identifier) when you click an affiliate link from our Website to their platform;
Service providers and operators processing data on our behalf (web hosting, email delivery, analytics, customer support, IT and security);
Advertising and analytics partners (for example, Google Analytics, Meta) under their own privacy terms;
Professional advisors (lawyers, accountants, auditors) on a need-to-know basis;
Regulators, law enforcement and courts where required by law or to protect our rights, your safety, or the safety of others;
A successor entity in the event of a merger, acquisition, restructure or sale of assets.

All third parties acting as our operators are required to process your information only in line with our instructions and to apply appropriate security safeguards.

7. Cookies and Similar Technologies

The Website uses cookies and similar technologies to operate correctly, remember your preferences, analyse traffic, and attribute affiliate conversions. We use:

Strictly necessary cookies – required for the Website to function;
Analytics cookies – help us understand how visitors use the Website (e.g. Google Analytics);
Functional cookies – remember preferences such as odds format (decimal/fractional);
Affiliate tracking cookies – record that a visit or click originated from OddsFuel so that our affiliate partners can credit us a commission.

You can control cookies through your browser settings and, where available, through the cookie banner displayed on the Website. Disabling certain cookies may affect the functioning of the Website.

8. Cross-Border Transfers

Some of our service providers (for example, cloud hosting and analytics) may process personal information outside South Africa. Where we transfer personal information across borders, we do so only in line with section 72 of POPIA – that is, where the recipient is subject to laws, binding corporate rules or contractual provisions providing an adequate level of protection, where you have consented, or where the transfer is necessary for the performance or conclusion of a contract.

9. Your Rights Under POPIA

As a data subject, you have the following rights:

To be notified that your personal information is being collected and of any unauthorised access to it;
To request confirmation of, and access to, the personal information we hold about you;
To request correction, deletion or destruction of personal information that is inaccurate, irrelevant, excessive, out of date, incomplete, misleading or unlawfully obtained;
To object, on reasonable grounds, to the processing of your personal information;
To object to direct marketing and to withdraw any consent you have given;
To not be subject to a decision based solely on automated processing;
To lodge a complaint with the Information Regulator (details below).

To exercise any of these rights, contact us at sasha@magosmedia.co.za. We may need to verify your identity before responding. We will respond within a reasonable period and, in any event, within the time periods prescribed by POPIA.

10. Retention of Personal Information

We keep your personal information only for as long as is necessary to fulfil the purposes for which it was collected, or as required by law (for example, tax, accounting and regulatory record-keeping obligations). When personal information is no longer required, we will delete, destroy or de-identify it in a secure manner.

11. Security Safeguards

We take reasonable, appropriate technical and organisational measures to protect your personal information against loss, damage, unauthorised access, modification or disclosure. These include access controls, encryption in transit, secure hosting, periodic reviews and staff training. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

If we become aware of a security compromise affecting your personal information, we will notify you and the Information Regulator as required by section 22 of POPIA.

12. Children

The Website is intended for adults aged 18 and older. We do not knowingly collect or process the personal information of children. If you believe we may hold information about a child, please contact us immediately and we will take steps to delete it.

13. Third-Party Links and Affiliate Sites

The Website contains links to websites operated by gambling operators and other third parties. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policy of every website you visit before submitting any personal information.

14. Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or the law. The “Last Updated” date at the top of this Policy indicates when it was last revised. Material changes will be notified by a prominent notice on the Website or by email where appropriate.

15. Complaints – Information Regulator

If you are unhappy with the way we have handled your personal information, please contact us first so that we can try to resolve the matter. You also have the right to lodge a complaint with the Information Regulator of South Africa:

Information Regulator (South Africa)
JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001
P.O. Box 31533, Braamfontein, Johannesburg, 2017
Email: complaints.IR@justice.gov.za
General enquiries: inforeg@justice.gov.za
Website: https://inforegulator.org.za

16. Contact Us

OddsFuel – operated by [COMPANY NAME (Pty) Ltd]
5 Fricker Road, [SUBURB], [CITY], South Africa
Email: sasha@magosmedia.co.za
Telephone: +27 [PHONE NUMBER]